In April 2016, Google Analytics launched a new report called “User Explorer.” It allows you to see individual user behavior and interactions with your website. Each interaction is in order of occurrence and is date and time stamped.
Do you wonder how people navigate to find products on your ecommerce site? What about visitors that hit just one or two pages and then leave, without buying anything? Did they not find what they were looking for?
Niche ecommerce merchants face challenges in competing with big box retailers. Providing an online shopping experience on a tight budget that is comparable to the larger sites (with huge budgets) can seem insurmountable.